Building an effective partnership growth strategy doesn't happen in a vacuum, so work collaboratively with your partner on a strategic analysis where you'll share in-depth information on your organization’s vision, the evolving nature of the crisis that you are addressing, the major challenges and opportunities facing your organization, your key program priorities and unique brand assets while your corporate partner engages with you on their brand strategy, marketing priorities, business partner and employee engagement initiatives, overall CSR platform and performance expectations for their top-tier philanthropic partnerships. This takes time, candor and a commitment to transparency, so it is critical to engage the support of influential leaders on both sides in building a vigorous partnership for the long term.