✓ Quality
✓ Speed
✓ affordability
For decades, marketers have insisted you can only pick two. But Focal Point Philanthropy Advisors insists on growing with the times. Find out how you can finally get all three with our communication firm’s force-multiplying approach to nonprofit advancement.
Most nonprofit marketing comes down two questions: What issues does your organization address, and why is your work essential to the solution?
The problem? What likely took years to understand, now has to be relayed to audiences in mere minutes − or even seconds. We’re here to help you solve that challenge. Here’s how our straightforward approach brings you closer to your marketing and fundraising goals:
PREPARE TO TELL YOUR STORY:
First things first, we take time to get to know your organization and your goals. We start by reviewing foundational materials, speaking with the team, researching, and asking questions. To speed up this step, we leverage assistive AI to break down information, create handy reference guides, and highlight key points.
ENVISION THE BIG PICTURE:
There are endless content types we could create to reach and engage with your audiences. To decide, consider goals like telling your story, educating audiences, activating communities, engaging donors, or fundraising.
If your goal involves establishing or refining your fundraising basics, our proven framework can pave the way. This comprehensive approach includes identifying strategic funding priorities, describing your key programs in actionable terms, building out and strengthening new program concepts, and revitalizing programs that might not be living up to their full potential.
MOVE FAST WITH FREQUENT CHECKPOINTS:
Once we nail down your plan, we write core copy that addresses your various messaging needs. This copy will be utilized to create various assets spanning medium, placement, length, and audience, so each word of this is specific and strategic. This intentionality allows us to then leverage assistive AI to build out messaging variations suited for various needs such as social media posts. Before building out these variations, it's important to ensure all stakeholders approve of this core copy. To help guide this step, we use AI to support the team through decision making by reiterating feedback and pinpointing next steps. Our use of assistive AI leverages and amplifies professional copywriting throughout our process, so you can maintain a vibrant digital presence with active content like strategic thought leadership.
KEEP UP THE GOOD WORK:
Throughout the process, we minimize costly and time-consuming rework with tools to reiterate learnings, pinpoint trends, and ensure alignment. To help you keep up the momentum, we offer knowledge sharing on our methodology for creating focused, living messaging and using assistive AI to maintain a brisk pace of content placement in spite of limited resources.
Together, we can turn limited resources into unlimited potential.
Started by Scott Anderson in 2020, Focal Point originally focused on nurturing donor relationships, establishing strategic funding programs, and reaching new levels of fundraising success. During this time, Scott’s daughter Amy was working as a Senior Copywriter at Delta Air Lines (continuing her decade-long journey writing for ad agencies, in-house teams, and local and international clients alike). As Focal Point gained traction, so did Scott’s need for a skilled writer to help clients demonstrate their value, connect with audiences, and inspire action. Naturally, Amy jumped in as a part-time collaborator with a growing passion for nonprofit creative work. Today, Amy is fully immersed in Focal Point as the creative lead — combining her extensive copywriting experience with Scott’s proven fundraising framework. While Focal Point remains dedicated to nonprofits, it has since shifted from a strategic fundraising consultancy to a marketing communications firm.
Both Scott and Amy know what it’s like to navigate the limitations of small teams and constrained financial resources. That’s why they’re so passionate about helping nonprofits do more with less through tactics like utilizing templates to streamline workflow, leveraging AI tools to maximize human-led copy, and empowering teams to confidently make decisions. Focal Point’s unique strategy makes messaging more cost effective, while building a broad and pervasive presence with long-term fundraising success.
Amy Anderson
Amy has been copywriting for over a decade, reaching B2B (business-to-business), B2C (business-to-consumer), and B2B2C (business-to-business-to-consumer) audiences across both for-profit and nonprofit sectors. Her background includes a wide range of industries, including health, veterinary medicine, wellness, travel, technology, education, and more. As Focal Point’s creative lead, she helps nonprofits establish and execute messaging that's strategically crafted to help reach their short and long-term goals.
Scott Anderson
Scott has over 30 years of experience in senior roles focused on fundraising, strategy, team development, and leadership. His senior management experience spans large nonprofits like Habitat for Humanity International and Enterprise Community Partners, as well as consulting engagements for organizations like The Florida Veterinary Medical Association and I Have A Dream Foundation. Over the years, Scott has raised one billion dollars personally and through fundraising teams he recruited, trained, and led.
About Amy Anderson
Amy has been copywriting for over a decade, reaching B2B (business-to-business), B2C (business-to-consumer), and B2B2C (business-to-business-to-consumer) audiences across both for-profit and nonprofit sectors. Her background includes a wide range of industries, including health, wellness, veterinary medicine, travel, technology, education, and more. In addition to working for various advertising agencies, she has also managed communications for multiple in-house marketing teams. As Focal Point’s creative lead, she helps nonprofits establish and execute messaging that's strategically crafted to help reach their short and long-term goals.
About Scott Anderson
Scott has over 30 years of experience in senior roles focused on fundraising, strategy, team development, and leadership. His senior management experience spans large nonprofits like Habitat for Humanity International and Enterprise Community Partners, as well as consulting engagements for organizations like The Florida Veterinary Medical Association and I Have A Dream Foundation. Over the years, Scott has raised $750,000,000 personally and through fundraising teams he recruited, trained, and led.